Brand Story

 

Our Branding Has Changed

 

We’ve committed to the continued development of our brand and company to allow us to better serve both the local and international markets. These changes are perhaps best reflected in our logo redesign and name change.

Our Full Logo Explained

 

SA Rope Access’ core values are expert services, exceptional customer service, innovation and sustainability. We have decided to rebrand our business so that it better reflects our vision and values. SA Rope Access will become SARA Rope Access Global.

Our logo has also undergone major changes and these changes are explained in further detail below. We’ve committed to the continued development of our brand and company to allow us to better service both the local and international markets. These changes are perhaps best reflected in our logo redesign and name change.

The outline of the logo is a circle that symbolises our commitment to the global market. The background is a cooling tower representing our dedication and expertise in support services within the traditional sector.

A wind turbine stands proudly in the foreground underlining our contribution to the future of renewable energy. Interlinked with the wind turbine – the blades of which are shaped as leaves – as well as forming the centre of its mechanism, is a rope access figure. This figure is intrinsically linked to the turbine, once again highlighting the eco-friendly nature of our brand. The composition symbolises our full commitment and integration in renewable and sustainable business practices.

The white ribbon links and runs through the figure, the wind turbine and the traditional tower to form a golden thread across all our platforms of operation. It opens up at the top of the globe showing our international capabilities.

The luminescent green used throughout our logo is indicative of our long term vision of sustainability and renewable energy commitments, as well as a tribute to our history. The black background represents are ongoing commitment to traditional methods and the grey in between displays our movement from the old technology to the new.

We’ve chosen to name our rebranded company “SARA Rope Access Global”. SARA – in luminescent green – displays our commitment to sustainability. The term “global” in our company name highlights our commitment to the international market.

With our new branding we have aligned our long-term vision with our core values. We will maintain our exceptional level of service within each of the countries in which we operate.

We will persevere in our commitment to reducing our carbon footprint wherever possible. Our dedication to sustainable business will see us move towards more eco-friendly methods of operation while continuously improving our service and quality levels. We will continue to focus efforts on automating our systems, making us faster and better equipped to handle bigger projects and resolve more complex issues.

Our Full Logo Explained

SA Rope Access’ core values are expert services, exceptional customer service, innovation and sustainability. We have decided to rebrand our business so that it better reflects our vision and values. SA Rope Access will become SARA Rope Access Global.

Our logo has also undergone major changes and these changes are explained in further detail below. We’ve committed to the continued development of our brand and company to allow us to better service both the local and international markets. These changes are perhaps best reflected in our logo redesign and name change.

The outline of the logo is a circle that symbolises our commitment to the global market. The background is a cooling tower representing our dedication and expertise in support services within the traditional sector.

A wind turbine stands proudly in the foreground underlining our contribution to the future of renewable energy. Interlinked with the wind turbine – the blades of which are shaped as leaves – as well as forming the centre of its mechanism, is a rope access figure. This figure is intrinsically linked to the turbine, once again highlighting the eco-friendly nature of our brand. The composition symbolises our full commitment and integration in renewable and sustainable business practices.

The white ribbon links and runs through the figure, the wind turbine and the traditional tower to form a golden thread across all our platforms of operation. It opens up at the top of the globe showing our international capabilities.

The luminescent green used throughout our logo is indicative of our long term vision of sustainability and renewable energy commitments, as well as a tribute to our history. The black background represents are ongoing commitment to traditional methods and the grey in between displays our movement from the old technology to the new.

We’ve chosen to name our rebranded company “SARA Rope Access Global”. SARA – in luminescent green – displays our commitment to sustainability. The term “global” in our company name highlights our commitment to the international market.

With our new branding we have aligned our long-term vision with our core values. We will maintain our exceptional level of service within each of the countries in which we operate.

We will persevere in our commitment to reducing our carbon footprint wherever possible. Our dedication to sustainable business will see us move towards more eco-friendly methods of operation while continuously improving our service and quality levels. We will continue to focus efforts on automating our systems, making us faster and better equipped to handle bigger projects and resolve more complex issues.

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