Brand Story

Our Branding Has Changed

 

We’ve committed to the continued development of our brand and company to allow us to better serve both the local and international markets. These changes are perhaps best reflected in our logo redesign and name change.

Each week we will explain a different aspect of our new logo and why we have chosen the design.

 Global Explained

 

SARA Rope Access Global’s core values are expert services, exceptional  customer service, innovation and sustainability.

We have decided to rebrand our business so that it better reflects our vision and values.

The outline of the logo is a circle that symbolises our commitment to the global market.

 Global Explained

 

SARA Rope Access Global’s core values are expert services, exceptional  customer service, innovation and sustainability.

We have decided to rebrand our business so that it better reflects our vision and values.

The outline of the logo is a circle that symbolises our commitment to the global market.

Traditional Explained

 

The background is a cooling tower representing our dedication and expertise in support services within the traditional sector.

Renewable Explained

 

A wind turbine stands proudly in the foreground underlining our contribution to the future of renewable energy. Interlinked with the wind turbine – the blades of which are shaped as leaves – as well as forming the centre of its mechanism, is a rope access figure.

 

Renewable Explained

 

A wind turbine stands proudly in the foreground underlining our contribution to the future of renewable energy. Interlinked with the wind turbine – the blades of which are shaped as leaves – as well as forming the centre of its mechanism, is a rope access figure.

Team Explained

 

This figure is intrinsically linked to the turbine, once again highlighting the eco-friendly nature of our brand. The composition symbolises our full commitment and integration in renewable and sustainable business practices.

Golden Thread Explained

 

The white ribbon links and runs through the figure, the wind turbine and the traditional tower to form a golden thread across all our platforms of operation. It opens up at the top of the globe showing our international capabilities.

Golden Thread Explained

 

The white ribbon links and runs through the figure, the wind turbine and the traditional tower to form a golden thread across all our platforms of operation. It opens up at the top of the globe showing our international capabilities.

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